ar_2021-olympics
2021 Olympics
In order to help people understand sport climbing on the Olympic stage, we created an experience where Olympic athlete Kyra Condie gives her insight to the sport while a narrator explains the nuances of the wall, and the scoring procedures. Users will see a full size Olympic climbing wall and get a breakdown of terms, as well as a sample wall with the common grips seen when climbing and how Kyra tackles each of them.
You can learn more about the story and experience this for yourself HERE.
With skateboarding competing on the Olympic stage for the first time, we took a close look at what a park competition looks like, and what people can expect within the thrilling event. We reproduced an Olympic skate park to walk users through the features and competition for them to get a better understanding before the big event.
With skateboarding competing on the Olympic stage for the first time, we took a close look at what a park competition looks like, and what people can expect within the thrilling event. We reproduced an Olympic skate park to walk users through the features and competition for them to get a better understanding before the big event.
You can learn about this story and see the experience HERE.
Awards earned
- Gannett 2021 - Best of Gannett 2021 Tech Innovation
